It wasn’t a VW bus, was it?

“There was a time when good academic qualifications guaranteed a job, but not any more.  One reason is academic inflation.  In the next 30 years, more people worldwide will be gaining academic qualifications than since the beginning of history.  But as more people get them, their currency value is falling sharply.  A university degree used to be an open sesame to a professional position.  The minimum requirement for some jobs is now a Master’s degree, even a PhD.  What next?  But there is a second problem.  Many companies are facing a crisis in graduate recruitment.  It’s not that there aren’t enough graduates to go around; there are more and more.  But too many don’t have what business urgently needs:  they can’t communicate well, they can’t work in teams and they can’t think creatively.  But why should they?  University degrees aren’t designed to make people creative.  They are designed to do other things and often do them well.  But complaining that graduates aren’t creative is like saying, “I bought a bus and it sank”.

-Ken Robinson, Out of our Minds: Learning to be Creative